The Copenhagen Fashion Week is set to have live events throughout the spring/summer release, from August 9-12, 2020. The outcome is a new hybrid format for the style week that mixes digital encounters in with physical events. The show, focussing on maintainability, hosts regarded press, purchasers, and influencers to four days of shows, presentations, and events.

The Copenhagen Fashion Week will introduce three days of exclusively curated content from Scandinavia’s best brands. Presenting both live and pre-recorded content from brands, Copenhagen Fashion Week’s patched up digital platform will guarantee that editors, purchasers, and customers can get to all material regardless of where they are over the globe, as per a press release on the show.

To align the new hybrid format to industry needs, Copenhagen Fashion Week set up a digital advisory board comprising of Ganni’s founder Nicolaj Reffstrup; Stine Goya’s CEO Thomas Hertz; Holzweiler’s creative chief Susanne Holzweiler; Hope’s creative director Frida Bard; and the creative office Moon’s CEO Martin Gjesing.

The upcoming release of Copenhagen Fashion Week will have a centrally found physical center point, called CPHFW Hub, to unite the industry for social events, presentations, talks, interviews, and more. As usual, the physical shows and presentations on the official schedule will occur at unique venues exceptionally chose by the brands.

“Although convinced that digital solutions can never replace the emotional and sensorial experience of seeing collections physically, this edition marks the kick-off of a new era for Copenhagen Fashion Week, where presenting and distributing shows digitally is now more crucial than ever. We’re extremely excited to see how this development can foster original creative material and cultivate new relationships with editors, buyers, and consumers,” Cecilie Thorsmark, CEO of Copenhagen Fashion Week said.

“Over the past years, we’ve put Copenhagen on the global fashion week map by giving our international guests an authentic Scandinavian fashion experience – right here in the capital city of Denmark. Now we’re expanding our digital universe to share this experience using a hybrid format that allows access to Copenhagen Fashion Week despite travel restrictions – and we hope to reach many new audiences,” Thorsmark said.

Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No Fortune Outlook journalist was involved in the writing and production of this article.

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